Photos and floor plans that work for a multiplex unit
Standard listing photography is built for a house or a condo. A multiplex unit has a few specific things a buyer wants to see that a normal shoot does not cover.
The shots that usually get skipped
The entrance to this specific unit, so a buyer understands they have their own door and where it is. The relationship between the units from outside, because a buyer wants to know who is above, beside, and behind them. Whatever outdoor space belongs to this unit, shot in a way that makes the boundary obvious. Parking, which in this format is a real decision factor and is almost never photographed.
If a building has four units and the listing has twenty interior photos and no exterior context, the buyer cannot place themselves in it.
Floor plans, per unit, with dimensions
One plan per unit, labelled with which unit it is, with room dimensions and total floor area. Buyers comparing units inside one building do it on the plans, not the photos. A single building-wide plan with all four units on one sheet is hard to read and gets ignored.
If the building is not finished, the plan is doing all the work, so it needs to be accurate rather than flattering.
What we do with them
Each unit page carries its own plan and its own photo set, so a buyer lands on the unit rather than the building and sees the right material immediately. Images get converted and sized for the web before they ship, which matters because a page that takes six seconds to load on a phone loses the buyer before the photos appear.
Questions
Related
Send us the address and the unit mix.
We will look at the live competing inventory for that format and area and tell you what we see, including if the issue looks like price rather than marketing. No cost to ask.
Buying rather than selling? Browse multiplex homes for sale.