Sell before you build.
Every finished unit you haven't sold is still financed — the construction loan runs at full rate, every day, until it closes. A pre-sale program flips the sequence: you sell while you build, and the standing-inventory carry largely disappears.
Every project gets a full marketing site with SEO built in, powered by licheo.com technology.
Figures from our pre-sale carrying-cost model for typical 4–6 unit multiplexes. Send us the site and unit mix and we'll run your real numbers.
A pre-sale program moves three levers at once.
Spend a fixed amount up front, and cut the carrying cost of unsold finished units by roughly three-quarters. Here's how the math works.
Fewer unsold units
Pre-sold units close at occupancy and pay down the construction loan — so fewer units are left carrying debt after completion.
Fewer days on market
A warm, pre-built audience clears the remaining units in around 60 days — not the 120–180 a cold launch can take.
Momentum and certainty
Validated pricing and a registered buyer pipeline before completion — and the lender's pre-sale threshold met sooner.
Get the free Project Launch — Media Asset Checklist
Every asset needed to take a project from teaser to sold-out — who produces each one, and when you need it. Drop your name, email and phone and it's yours.
With or without the listing.
Marketing only
You don't have to hand us the listing. Choose any tier and we market your project — and every lead is forwarded straight to you.
Marketing + listing
List the project with us and the two sides combine — our realty team works the warm pipeline and manages the sell-out across the pre-sale cycle.
Five tiers, escalating with your ambition.
From a free listing to a fully managed sell-out. Each tier includes everything in the one before it. And every tier comes with a full marketing site with SEO built in, powered by licheo.com technology.
Foundation
Get discovered
Get found on the only platform dedicated to small-scale multi-unit housing in BC.
- Full marketing site with SEO built in (licheo.com technology)
- Your project hub on multiliving.ca
- Ranked and referenced by Google + AI search
- Organic buyer sign-ups forwarded to you
Spotlight
AI-powered exposure
Let us build your assets while you tap into the full visibility of the platform.
- Featured placement (home + category)
- Branding, design & renderings coordination
- Digital brochure, print collateral & agent kits
- Site signage creative + a channel announcement
Momentum
Build the funnel
Stand out with exceptional collateral and a registration funnel that captures demand.
- Enhanced project page — gallery, floor plans, VIP capture
- Photography + teaser video production
- VIP registration funnel + CRM
- Email to our buyer list + monthly social & reporting
Full Scope Marketing
Funnel + database management
Hit the market with managed ad campaigns that capture a high volume of qualified leads.
- Managed Meta (Instagram + Facebook) campaigns
- Drip / nurture email + retargeting
- Walkthrough & lifestyle video
- You own the full buyer database
- Bi-weekly reporting + optimization
Complete Sales & Marketing
Sell it out
A comprehensive launch — the fastest path to a sold-out project.
- Full creative suite — videos, premium renderings, virtual tour
- Preview + launch events — broker, VIP & public
- Higher-budget media + creative testing
- Dedicated manager + weekly dashboard
- Pairs with our realty team for the full cycle
Every tier is scoped per project and pricing is shared on request. Ad spend (Full Scope and above) is a separate, client-funded media budget paid to the platforms — billed at cost, never marked up.
Two more builder-ready downloads.
The Sell Before You Build playbook
The financial case for pre-sale marketing — the carrying-cost math, two worked scenarios, and the three-phase program. No prices, just the numbers.
The full services & tiers overview
Every tier, what's included, how leads and ownership work, reporting cadence, and the realty side — in one builder-ready deck.
The team that closes the cycle.
Marketing fills the funnel. When you list with us, Michael, Gary and the team — licensed Realtors — do the one thing marketing alone never will: pick up the phone.
Outbound calls
Voice-to-voice follow-up on every warm lead the campaign produces.
Agent-network activation
Mobilising the cooperating-realtor network to widen the buyer pool.
Offers & contracts
Negotiation, contract execution and subject-removal support.
Sell-out management
Weekly cadence across the cycle until the last unit closes.
Ready to go? List your project with us for the full pre-sale program, or boost an existing listing for extra placement.
From kickoff to sell-out in five steps.
Discovery
We review the project, units, pricing, and timing in a short scoping session.
Plan
You get a written marketing plan with channels, creative, and targets — usually within 7 days.
Build
Project page, creative, copy, and CRM wiring go live in about 14 days.
Launch
Campaigns turn on. Regular performance reports. Adjustments based on lead quality.
Sell-through
We push until reservation and sale targets land — including VIP events and the final-unit push.
What builders ask before signing.
Tell us about your project.
Send us the site and unit mix — and whether we're carrying the listing — and we'll model the carrying cost both ways and recommend the right tier and ad budget for your timeline. We come back within one business day.
Get a proposal
The more you share, the sharper the plan we send back.