What happens if the listing still does not sell
Marketing does not overcome every problem, and a page that pretends otherwise is not worth reading. Some listings do not sell because the price is wrong for the market, because the unit has a real drawback, or because the buyer for that specific home is not shopping this quarter.
What we tell you
What the pages did: how many people reached them, what they searched to get there, which units they looked at, and where they stopped. That last part is the useful bit. Traffic arriving and leaving on the same unit page points at something on that page or at the price. Buyers reaching the project and never opening a unit points at the building-level material.
If the honest read is that the price is the problem, we say so. It is a short conversation and it saves you a quarter.
What we will not do
Keep billing for placement that is not producing anything, and stay quiet about it. If a tier is not earning its cost on your project, we would rather move you down than let it run.
What tends to work on a second pass
Splitting a building-level listing into real per-unit material, when that was not done the first time. Fixing the unit page that everyone lands on and leaves. Widening the search terms when the pages turn out to be ranking for the format but not the neighbourhood, or the reverse. Sometimes a price change, which is your call and your seller's, not ours.
Questions
Related
Send us the address and the unit mix.
We will look at the live competing inventory for that format and area and tell you what we see, including if the issue looks like price rather than marketing. No cost to ask.
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